Marketing

 

The Marketing major examines the marketing processes that plan and execute the conception, pricing, promotion, and distribution of ideas, goods, and services. Students in the marketing major become proficient in developing, analyzing, and creating exchanges that satisfy individual and organizational objectives. Marketing students develop a comprehensive overview of marketing theory and professional practices that lead to positions in advertising, marketing research, communicating, public relations, sales management, franchising, and retailing.

The following courses, totaling 18 credit hours, are required for a major in Marketing:

• MK 353 Marketing Communications
• MK 452 Strategic Marketing Management
• MK 453 Marketing Research
• MK 458 International Marketing

At least two of the following elective courses are required:

• MK 352 Professional Selling
• MK 450 Services Marketing
• MK 455 Special Topics in Marketing
• MK 476 Applied Research in Marketing

View Marketing major checksheet

 

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